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Statistics material

Statistics material has been collected from payment transactions Suomen Verkkomaksut Oy has transferred and includes active online payment recipients of the given period. The number of webshops in the beginning of the material is over one hundred, in the end over one thousand. These payment recipients form approximately one half of Suomen Verkkomaksut Oy's clients. To clarify the average values, the lowest and highest five percent have been taken out.

Payment method groups include the following payment methods:

• Invoice and installment: Collector and Klarna
• Payment cards: MasterCard and Visa; debit, credit, consumer and business cards. Includes also PayPal
• Bank: Pohjola, Nordea, Sampo Pankki, Pop/Aktia/Säästöpankki/Nooa, Handelsbanken, Tapiola, S-Pankki and Ålandsbanken

e-commerce turnover ratio and volume index (1/2009 is 100)

Blue: Value index / Green: Volume index

Based on index development, the following observations can be made:

• Christmas peak is distinct every year and sales growth is even both in volume and value.
• The late spring and summer months show tendency for lower number of purchases but for higher value. The curves separate.
• During the period 12/09-12/10 value has grown faster (9,7%) than volume (6,0%).
• Value has grown during the period 1/2009-1/2011 60,0 percent.
• Volume has grown 42,7 percent during the same period.

The relative share of the payment methods in different price groups (12/10-2/11)

Yellow: Invoice and installment / Green: Payment cards / Blue: Online banking

Finns still prefer cash payments. A vast proportion of webshop payments are made using bank payment buttons despite the fact that consumer protection is better when using other payment methods. Only in purchases over one hundred euros the percentage of other payment methods exceeds 20 percent. Payment methods with a longer payment period or credit are evidently used for financing a more costly purchase or splitting the cost on several months.

The higher percentage of payment cards in purchases under ten euros is related to the new services, which enable easy charging of small amounts simply by adding the payment card details to the service, and using a password for the actual purchase. Apple iTunes introduced this payment method to the consumers, and it is presumed that it will take a major percentage of all small charges in the near future in Finland as well.

Development of the payment average in different payment method groups

Yellow: Invoice and installment / Green: Payment cards / Blue: Bank buttons / Red: All

Average values for different payment methods in 2010:

• Average values for different payment methods in 2010:
• Cards: 95,68 €
• Banks: 77,87 €
• All 82,64 €

The importance of the bank buttons is evident while the diagram for all methods follows the bank button diagram development.

There are evident seasonal changes in the payment card and invoice/installment purchase amount average. They reach a peak in early autumn and are on their lowest yearly level before Christmas. The trend is rising in both groups. Changes in payment card usage are not yet notably visible the average.